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type_genre:"Case study"
~subject:"Consumer behaviour"
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Search: subject_exact:"Lebensmittelindustrie"
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Controlling im Handel : innovative Ansätze und Praxisbeispiele
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Category Management Praxisbeispiel Knorr : Optimierung der Kategorie "Savoury"
Voßhenrich, Oliver
- In:
Controlling im Handel : innovative Ansätze und …
,
(pp. 305-324)
.
2016
Persistent link: https://www.econbiz.de/10011556331
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2
Ethical consumption and new business models in the food industry : evidence from the Eataly case
Sebastiani, Roberta
;
Montagnini, Francesca
;
Dalli, Daniele
- In:
Journal of business ethics : JOBE
114
(
2013
)
3
,
pp. 473-488
Persistent link: https://www.econbiz.de/10009772869
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3
Neuromarketing : is Campbell in Soup?
Babu, S. Samuel
;
Vidyasagar, Thalluri Prasanth
- In:
The IUP journal of marketing management : IJMM
11
(
2012
)
2
,
pp. 76-100
Persistent link: https://www.econbiz.de/10009573158
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4
Online consumer communities, collaborative learning and innovation
Rossi, Carla
- In:
Measuring business excellence : the journal of …
15
(
2011
)
3
,
pp. 46-62
Persistent link: https://www.econbiz.de/10009314585
Saved in:
5
Twentieth-century product innovations in the German food industry
Spiekermann, Uwe
- In:
Business history review
83
(
2009
)
2
,
pp. 291-315
Persistent link: https://www.econbiz.de/10003882923
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