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Search: subject_exact:"Leichtathletik"
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Consumer behaviour
Leichtathletik
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2002-2010
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Buning, Richard J.
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Lough, Nancy L.
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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Differentiating mass participant sport event consumers : traditional versus non-traditional events
Buning, Richard J.
;
Walker, Matthew
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10011508553
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2
Runner identity and sponsorship : evaluating the Rock 'n' Roll marathon
Lough, Nancy L.
;
Pharr, Jennifer R.
;
Owen, Jason O.
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
4
,
pp. 198-211
Persistent link: https://www.econbiz.de/10010475546
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