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~subject:"Brand management"
~isPartOf:"Names in commerce and industry : past and present"
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Brand management
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Names in commerce and industry : past and present
The journal of brand management : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
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Europäische Kulturen in der Wirtschaftskommunikation
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International journal of market research : JMRS ; the journal of the Market Research Society
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Kulturspezifik in der europäischen Wirtschaftskommunikation
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Von Mercedes zu Xsara : Modellnamen für Automobile in geografisch-historischer Perspektive
Lötscher, Andreas
- In:
Names in commerce and industry : past and present
,
(pp. 115-129)
.
2007
Persistent link: https://www.econbiz.de/10003692060
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Produktnamen und Information : cui prodest nomen?
Fischer, Fiorenza
- In:
Names in commerce and industry : past and present
,
(pp. 141-152)
.
2007
Persistent link: https://www.econbiz.de/10003692072
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