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~isPartOf:"Total quality management & business excellence : an official journal of the European Society for Organisational Excellence"
~isPartOf:"International journal of services technology and management"
~subject:"Viral marketing"
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Viral marketing
Consumer behaviour
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Cosmetics
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Kosmetik
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Customer satisfaction
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Dienstleistungsqualität
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China
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Korean cosmetic products
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Quality management
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Qualitätsmanagement
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Vertriebsweg
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Virales Marketing
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cosmetics shop
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country image
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electronic word-of-mouth
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Xiao, Zhehui
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Zhang, Jinlong
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
International journal of services technology and management
International journal of electronic business : IJEB
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International journal of internet marketing and advertising : IJIMA
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Journal of Asian finance, economics and business : JAFEB
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Journal of promotion management : innovations in planning and applied research
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Journal of strategic marketing
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The effect of e-WOM on country image and purchase intention : an empirical study on Korean cosmetic products in China
Xiao, Zhehui
;
Zhang, Jinlong
;
Li, Dekui
- In:
International journal of services technology and management
22
(
2016
)
1/2
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011645266
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