//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
~person:"Scheinbaum, Angeline Close"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Live-Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
1
Event marketing
1
Event-Marketing
1
Feldforschung
1
Field research
1
Konsumentenverhalten
1
Personality psychology
1
Persönlichkeitspsychologie
1
Sales promotion
1
Sponsoring
1
Sponsorship
1
Textile distribution
1
Textilhandel
1
USA
1
United States
1
Verkaufsförderung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Scheinbaum, Angeline Close
Krishen, Anjala S.
2
LaTour, Michael S.
2
Bendtsen, Lars
1
Bui, M̃y
1
Drengner, Jan
1
Gaus, Hansjoerg
1
Grønholdt, Lars
1
Jahn, Steffen
1
Jensen, Martin Juul
1
Martensen, Anne
1
Poon, Derek
1
Prendergast, Gerard P.
1
Stipp, Horst
1
Teixeira, Thales S.
1
West, Douglas C.
1
more ...
less ...
Published in...
All
Journal of advertising research
Journal of business research : JBR
3
Journal of advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
LaTour, …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 271-284
Persistent link: https://www.econbiz.de/10003900790
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->