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~person:"Nickel, Oliver"
~person:"Weihe, Kerstin"
~subject:"Brand"
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International advertising and communication : current insights and empirical findings
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How do marketing-events work? : marketing-events and brand attitudes
Weihe, Kerstin
;
Mau, Gunnar
;
Silberer, Günter
- In:
International advertising and communication : current …
,
(pp. 199-216)
.
2006
Persistent link: https://www.econbiz.de/10003378126
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