//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
~accessRights:"free"
~person:"Nguyen Dinh Toan"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Live-Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Brand image
1
Brand loyalty
1
Brand management
1
Consumer behaviour
1
Event marketing
1
Event-Marketing
1
Internet marketing
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Netherlands
1
Niederlande
1
Online-Marketing
1
Sponsoring
1
Sponsorship
1
Sport event
1
Sportveranstaltung
1
Werbewirkung
1
attitude towards sponsored event
1
attitude towards sponsoring brand
1
congruity between event image and sponsoring brand image
1
more ...
less ...
Online availability
All
Free
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Nguyen Dinh Toan
Nevries, Pascal
1
Nufer, Gerd
1
Published in...
All
VNU journal of economics and business
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->