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~subject:"Advertising effects"
~isPartOf:"Journal of business research : JBR"
~person:"Bhattacharya, Abhi"
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The economic worth of loyalty programs : an event study analysis
Faramarzi, Ashkan
;
Bhattacharya, Abhi
- In:
Journal of business research : JBR
123
(
2021
),
pp. 313-323
Persistent link: https://www.econbiz.de/10012430515
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