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~subject:"Advertising effects"
~person:"Lee, Ki-young"
~person:"Hesse, Josef"
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Lee, Ki-young
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
International journal of advertising : the quarterly review of marketing communications
1
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ECONIS (ZBW)
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The effectiveness of image congruence and the moderating effects of sponsor motive and cheering event fit in sponsorship
Han, Sangpil
;
Choi, Jiwon
;
Kim, Hyunchil
;
Davis, John A.
; …
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 301-317
Persistent link: https://www.econbiz.de/10009757946
Saved in:
2
Effizienzkontrolle von Event-Sponsoring : den Tatsachen ins "Auge" sehen?
Hesse, Josef
;
Möller-Hergt, Gustavo
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 291-302)
.
2007
Persistent link: https://www.econbiz.de/10003511719
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