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ECONIS (ZBW)
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Marketing for hospitality and tourism
Kotler, Philip
;
Bowen, John T.
;
Baloglu, Seyhmus
-
2022
-
Eighth editon, global edition
Persistent link: https://www.econbiz.de/10012798771
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2
Marketing for hospitality and tourism
Kotler, Philip
;
Bowen, John T.
;
Makens, James C.
; …
-
2017
-
Seventh edition, global edition
Persistent link: https://www.econbiz.de/10011596262
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3
Marketing for hospitality and tourism
Kotler, Philip
;
Bowen, John T.
;
Makens, James C.
-
2014
-
6. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009728236
Saved in:
4
The evolution of marketing research
Morosan, Cristian
;
Bowen, John T.
;
Atwood, Morgan
- In:
International journal of contemporary hospitality management
26
(
2014
)
5
,
pp. 706-726
Persistent link: https://www.econbiz.de/10010395536
Saved in:
5
Marketing and consumer behavior in hospitality
Bowen, John T.
- In:
The Sage handbook of hospitality management
,
(pp. 302-315)
.
2008
Persistent link: https://www.econbiz.de/10003756724
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