Rice, John; Raziq, Muhammad Mustafa; Martin, Nigel; … - In: Journal of Tourism, Heritage & Services Marketing 9 (2023) 1, pp. 58-66
Purpose: This case study examines Marriott Corporation's large and successful spinoff between 1993 and 1995 and the concomitant adoption of a corporate ALFO strategy enabled by the transfer of assets and debt between the two entities. As an example of corporate restructuring, it involves...