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European journal of marketing : EJM
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"Doing the duck" : negotiating the resistant-consumer identity
Fernandez, Karen V.
;
Brittain, Amanda J.
;
Bennett, Sandra D.
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1779-1788
Persistent link: https://www.econbiz.de/10009539429
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The Freegan phenomenom : anti consumption or consumer resistance?
Pentina, Iryna
;
Amos, Clinton
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1768-1778
Persistent link: https://www.econbiz.de/10009539434
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