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~type_genre:"Aufsatz im Buch"
~subject:"Deutschland"
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Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Digitale Kommunikation
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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ECONIS (ZBW)
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Automatische Auswertung von Kundenmeinungen : Opinion Mining am Beispiel eines Projekts für die Versicherungswirtschaft
Reinel, Dirk
;
Scheidt, Jörg
- In:
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. …
,
(pp. 129-149)
.
2015
Persistent link: https://www.econbiz.de/10011308014
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2
The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
Saved in:
3
Social Media Marketing am Beispiel Bitburger
Lohmer, Marius
- In:
Digitale Kommunikation
,
(pp. 151-172)
.
2012
Persistent link: https://www.econbiz.de/10009545419
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