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~isPartOf:"International journal of electronic business"
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A netnographic sensibility : developing the netnographic/social listening boundaries
Reid, Emma
;
Duffy, Katherine
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 263-286
Persistent link: https://www.econbiz.de/10011883355
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2
Special issue: Academy of Marketing Conference 2012 : Marketing: Catching the technology wave
Harrigan, Paul
(
contributor
)
-
Academy of Marketing
-
2013
Persistent link: https://www.econbiz.de/10009775595
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3
Web-based forums and metaphysical branding
Oakes, Steve
;
Dennis, Noel
;
Oakes, Helen
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 607-624
Persistent link: https://www.econbiz.de/10009776465
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4
Detecting browser fingerprint evolution for identifying unique users
Muñoz-García, Óscar
;
Monterrubio-Martín, Javier
; …
- In:
International journal of electronic business
10
(
2012
)
2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10009707193
Saved in:
5
Behavioural Targeting in online advertising using web surf history analysis and contextual segmentation
Deane, Jason K.
;
Rees, Loren Paul
;
Rakes, Terry R.
- In:
International journal of electronic business
9
(
2011
)
3
,
pp. 271-291
Persistent link: https://www.econbiz.de/10009375614
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