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Building learning experiences in a changing world
European journal of marketing : EJM
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(1997). - XLIX, 400 S. - Enth. 15 Beitr.
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Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
2
The value co-destruction process : a customer resource perspective
Smith, Anne
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1889-1909
Persistent link: https://www.econbiz.de/10010205962
Saved in:
3
How should service-dominated logic be applied to business education?
Semeijn, Janjaap
;
Semeijn, Judith H.
;
Caniëls, Marjolein
- In:
Building learning experiences in a changing world
,
(pp. 45-54)
.
2011
Persistent link: https://www.econbiz.de/10009231904
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