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~isPartOf:"Journal of retailing and consumer services"
~subject:"Emotion"
~person:"Thaichon, Park"
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Emotion
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Thaichon, Park
Septianto, Felix
6
Ladhari, Riadh
4
Prentice, Catherine
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Chebat, Jean-Charles
3
Chiew, Tung Moi
3
Kumar, Sushant
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Ngo, Liem Viet
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Park, Jungkun
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Surachartkumtonkun, Jiraporn
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Journal of retailing and consumer services
Asia Pacific journal of marketing and logistics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of strategic marketing
1
Services marketing quarterly
1
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1
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
2
Emotion and advertising effectiveness : a novel facial expression analysis approach
Hamelin, Nicolas
;
El Moujahid, Othmane
;
Thaichon, Park
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 103-111
Persistent link: https://www.econbiz.de/10011697915
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