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~type_genre:"Reprint"
~type_genre:"Fallstudie"
~subject:"Event-Marketing"
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Event-Marketing
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80
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International journal of sport management and marketing : IJSMM
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1
The other side of enjoyment: short-circuiting marketing and creativity in the experience economy
Sköld, David Eric
- In:
Organization : the critical journal of organization, …
17
(
2010
)
3
,
pp. 363-378
Persistent link: https://www.econbiz.de/10003980049
Saved in:
2
Emotional engagement and experiential marketing : a case study of the Athens Olympic Games
Davou, Konstantina
;
Thwaites, Des
;
Chadwick, Simon
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 102-122
Persistent link: https://www.econbiz.de/10003733492
Saved in:
3
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Mes...
Herbrand, Nicolai Oliver
(
contributor
)
-
2008
-
1. Aufl
Persistent link: https://www.econbiz.de/10003719490
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