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~person:"Benavent, Christophe"
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Benavent, Christophe
Bijmolt, Tammo H. A.
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International journal of retail & distribution management
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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The effects of purchase orientations on perceived loyalty programmes' benefits and loyalty
Meyer-Waarden, Lars
;
Benavent, Christophe
;
Castéran, …
- In:
International journal of retail & distribution management
41
(
2013
)
3
,
pp. 201-225
Persistent link: https://www.econbiz.de/10009725759
Saved in:
2
Grocery retail loyalty program effects : self-selection of purchase behavior change?
Meyer-Waarden, Lars
;
Benavent, Christophe
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 345-358
Persistent link: https://www.econbiz.de/10003900713
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