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isPartOf:"Handbuch Couponing"
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Kundenbindungsprogramm
18
Loyalty program
18
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Aufsatz im Buch
18
Book section
18
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German
18
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Albers, Holger
2
Kreutzer, Ralf T.
2
Amesberger, Franz Peter
1
Baner, Isabell
1
Baumann, Axel
1
Bidmon, Robert K.
1
Brand, Franz-Josef
1
Gerber, Andreas
1
Hartmann, Wolfgang
1
Huldi, Christian
1
Hunstiger, Gabriele
1
Jahn, Michael
1
Keller, Michael
1
Krüger, Matthias
1
Kuhfuß, Holger
1
Lorenz, Rainer
1
Magedanz, Oliver
1
Ploss, Dirk
1
Rohner, Jürgen
1
Schusser, Stephan W.
1
Zipperer, Stefan
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Handbuch Couponing
Journal of retailing and consumer services
42
Journal of business research : JBR
24
International journal of hospitality management
16
Journal of the Academy of Marketing Science
15
Journal of retailing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
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ECONIS (ZBW)
18
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1
Konzeption und Positionierung des Couponing im Marketing
Kreutzer, Ralf T.
- In:
Handbuch Couponing
,
(pp. 3-25)
.
2003
Persistent link: https://www.econbiz.de/10001770858
Saved in:
2
Couponing in der Praxis - Bestandsaufnahme und Entwicklungsperspektiven
Ploss, Dirk
- In:
Handbuch Couponing
,
(pp. 27-50)
.
2003
Persistent link: https://www.econbiz.de/10001770862
Saved in:
3
Couponing aus Sicht des Handels
Brand, Franz-Josef
- In:
Handbuch Couponing
,
(pp. 51-65)
.
2003
Persistent link: https://www.econbiz.de/10001770865
Saved in:
4
Chancen und Risiken des Couponing im Mittelstand
Baumann, Axel
;
Rohner, Jürgen
- In:
Handbuch Couponing
,
(pp. 67-84)
.
2003
Persistent link: https://www.econbiz.de/10001770867
Saved in:
5
Mehr als nur Verkaufsförderung: effektive Markenführung mit Couponing
Gerber, Andreas
;
Hunstiger, Gabriele
- In:
Handbuch Couponing
,
(pp. 85-109)
.
2003
Persistent link: https://www.econbiz.de/10001770870
Saved in:
6
Couponing in den USA
Hartmann, Wolfgang
- In:
Handbuch Couponing
,
(pp. 111-124)
.
2003
Persistent link: https://www.econbiz.de/10001770895
Saved in:
7
Status des Couponing in Deutschland
Albers, Holger
- In:
Handbuch Couponing
,
(pp. 125-138)
.
2003
Persistent link: https://www.econbiz.de/10001770899
Saved in:
8
Status des Couponing in Österreich
Jahn, Michael
- In:
Handbuch Couponing
,
(pp. 139-154)
.
2003
Persistent link: https://www.econbiz.de/10001770903
Saved in:
9
Psychologische Grundlagen des Couponing
Bidmon, Robert K.
- In:
Handbuch Couponing
,
(pp. 157-173)
.
2003
Persistent link: https://www.econbiz.de/10001770905
Saved in:
10
Rechtliche Grundlagen des Couponing in Deutschland
Keller, Michael
- In:
Handbuch Couponing
,
(pp. 175-193)
.
2003
Persistent link: https://www.econbiz.de/10001770908
Saved in:
11
Dienstleister im Couponing
Albers, Holger
- In:
Handbuch Couponing
,
(pp. 195-203)
.
2003
Persistent link: https://www.econbiz.de/10001770912
Saved in:
12
Prozessmodelle des Couponing
Lorenz, Rainer
- In:
Handbuch Couponing
,
(pp. 209-232)
.
2003
Persistent link: https://www.econbiz.de/10001770922
Saved in:
13
Wirtschaftliche Grundlagen und Business Cases für den erfolgreichen Couponing-Einsatz
Kuhfuß, Holger
- In:
Handbuch Couponing
,
(pp. 233-259)
.
2003
Persistent link: https://www.econbiz.de/10001770930
Saved in:
14
Couponing als Bestandteil von Database-Marketing-Strategien
Huldi, Christian
- In:
Handbuch Couponing
,
(pp. 261-277)
.
2003
Persistent link: https://www.econbiz.de/10001770939
Saved in:
15
Zielgruppen- und Responseanalyse - Couponing-Konzepte zielorientiert einsetzen
Kreutzer, Ralf T.
;
Magedanz, Oliver
;
Krüger, Matthias
- In:
Handbuch Couponing
,
(pp. 279-302)
.
2003
Persistent link: https://www.econbiz.de/10001770956
Saved in:
16
Couponing als Baustein eines systematischen Customer Relationship Management (CRM)
Schusser, Stephan W.
- In:
Handbuch Couponing
,
(pp. 303-315)
.
2003
Persistent link: https://www.econbiz.de/10001770958
Saved in:
17
Integration von Couponing in CRM-Systeme in Österreich
Amesberger, Franz Peter
;
Baner, Isabell
- In:
Handbuch Couponing
,
(pp. 317-329)
.
2003
Persistent link: https://www.econbiz.de/10001770962
Saved in:
18
Integration von Couponing in bestehende Kundenbindungs- und Bonussysteme
Zipperer, Stefan
- In:
Handbuch Couponing
,
(pp. 331-344)
.
2003
Persistent link: https://www.econbiz.de/10001770964
Saved in:
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