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person:"Tomczak, Torsten"
~person:"Stourm, Valeria"
~subject:"Rewards"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
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