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~person:"Hwang, Yoo Hee"
~subject:"Service quality"
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Search: subject_exact:"Loyalty program"
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Service quality
Beziehungsmarketing
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Kundenbindungsprogramm
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Loyalty program
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Consumer behaviour
3
Customer satisfaction
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Konsumentenverhalten
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Kundenzufriedenheit
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loyalty reward program
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Airline
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Beschwerdemanagement
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Complaint management
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Dienstleistungsqualität
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Loyalty reward program
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Recovery compensation
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Service failure
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Service recovery
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Social status
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Spillover effect
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Spillover-Effekt
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Viral marketing
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Virales Marketing
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airlines
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cross-cultural
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demotion
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exclusivity
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loyalty
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luck-based rewards
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product attachment
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self-construal
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smart shopper
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status
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word-of-mouth
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Hwang, Yoo Hee
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International journal of hospitality management
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ECONIS (ZBW)
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What recovery options to offer for loyalty reward program members : Dollars vs. Miles?
Hwang, Yoo Hee
;
Gao, Yixing
;
Mattila, Anna S.
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012241760
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