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isPartOf:"Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management"
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Search: subject_exact:"Luxury goods"
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Brand management
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Luxury goods
2
Luxusgüter
2
Markenführung
2
Brand extension
1
Erfolgsfaktor
1
Lebensstandard
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Markentransfer
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German
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Herrmann, Karin
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Totzek, Dirk
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Valtin, Alexandra
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
Journal of business research : JBR
173
Journal of retailing and consumer services
85
The journal of brand management : an international journal
71
Journal of fashion marketing and management
55
International journal of hospitality management
46
The journal of product & brand management
42
International journal of retail & distribution management
29
The Oxford handbook of luxury business
29
Journal of global fashion marketing : JGfM
28
Psychology & marketing
28
Journal of international consumer marketing
27
SpringerLink / Bücher
24
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
International marketing review
21
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
International journal of advertising : the review of marketing communications
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Asia Pacific journal of marketing and logistics
16
Journal of travel and tourism marketing
16
Journal of revenue and pricing management
15
New luxury management : creating and managing sustainable value across the organization
15
Springer eBook Collection
15
Transportation research / E : an international journal
14
Developing successful global strategies for marketing luxury brands
13
International journal of consumer studies
13
International journal of contemporary hospitality management
13
Marketing intelligence & planning
13
Global marketing strategies for the promotion of luxury goods
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
11
Global luxury : organizational change and emerging markets since the 1970s
11
International journal of wine business research : IJWBR
11
Journal of consumer behaviour
11
Journal of hospitality marketing & management
11
Journal of strategic marketing
11
Strategic change
11
Sustainable Luxury : An International Perspective
11
The Cornell hospitality quarterly
11
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
10
Palgrave Advances in Luxury
10
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ECONIS (ZBW)
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Der neue Luxus und die Konsequenzen für die Markenführung
Valtin, Alexandra
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 247-258)
.
2008
Persistent link: https://www.econbiz.de/10003588595
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Erfolgsfaktoren des Markentransfers von Luxusmarken
Totzek, Dirk
;
Herrmann, Karin
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 259-273)
.
2008
Persistent link: https://www.econbiz.de/10003588607
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