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~person:"Gofman, Alex"
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Consumer behaviour
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Innovation management
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Gofman, Alex
Phau, Ian
35
Wiedmann, Klaus-Peter
29
Ko, Eunju
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Kapferer, Jean-Noël
26
Seo, Yuri
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Hennigs, Nadine
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Jain, Sheetal
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Donzé, Pierre-Yves
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Cervellon, Marie-Cécile
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International journal of innovation management
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The journal of consumer marketing
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ECONIS (ZBW)
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Premium by design : how to understand, design and market high end products
Bevolo, Marco
;
Gofman, Alex
;
Moskowitz, Howard
-
2011
Persistent link: https://www.econbiz.de/10013547511
Saved in:
2
Decoding consumer perceptions of premium products with rule-developing experimentation
Gofman, Alex
;
Moskowitz, Howard R.
;
Bevolo, Marco
; …
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 425-436
Persistent link: https://www.econbiz.de/10008651279
Saved in:
3
Role of corporate leadership and innovation claims on consumer perception of premium products
Gofman, Alex
;
Bevolo, Marco
;
Moskowitz, Howard R.
- In:
International journal of innovation management
13
(
2009
)
4
,
pp. 665-681
Persistent link: https://www.econbiz.de/10003916549
Saved in:
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