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~type_genre:"Arbeitspapier"
~person:"Boch, Sonja"
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Boch, Sonja
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Implikationen neuroökonomischer Forschungsergebnisse für die identitätsbasierte Führung von FMCG-Premiummarken
Burmann, Christoph
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Boch, Sonja
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2010
Persistent link: https://www.econbiz.de/10009665191
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