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~isPartOf:"Journal of international consumer marketing"
~person:"Phau, Ian"
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Consumer behaviour
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Phau, Ian
Nguyen Thi Cam Le
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Journal of international consumer marketing
Journal of fashion marketing and management
7
Journal of business research : JBR
4
Marketing intelligence & planning
2
The journal of brand management : an international journal
2
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand management ; Vol. 4
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Country of origin effect : looking back and moving forward
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International journal of consumer studies
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Journal of hospitality and tourism insights
1
Journal of promotion management : JPM
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Journal of retailing and consumer services
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Journal of targeting, measurement and analysis for marketing
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Strategic change
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The journal of consumer marketing
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1
Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
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