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~subject:"Deutschland"
~subject:"United States"
~person:"Klarmann, Christiane"
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Luxury goods
12
Luxusgüter
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7
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7
Brand management
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Klarmann, Christiane
Wiedmann, Klaus-Peter
7
Hennigs, Nadine
4
Büttner, Miriam
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Chang, Yongsung
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Holthaus, Lina
3
Horn, Carmen
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Luxury marketing : a challenge for theory and practice
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
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ECONIS (ZBW)
2
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1
Luxury longing and counterfeit complicity : a consumer typology based on the perception of luxury value and counterfeit risk
Klarmann, Christiane
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 261-277)
.
2013
Persistent link: https://www.econbiz.de/10009667672
Saved in:
2
Luxury brands in the digital age : exclusivity versus ubiquity
Hennings, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
29
(
2012
)
1
,
pp. 30-35
Persistent link: https://www.econbiz.de/10009490051
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