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person:"Heine, Klaus"
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Consumer motivation
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Marketing : ZFP ; journal of research and management
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When do consumers indulge in luxury? : emotional certainty signals when to indulge to regulate emotions
Espinoza Petersen, Francine
;
Heine, Klaus
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 79-90
Persistent link: https://www.econbiz.de/10009750441
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