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person:"McColl, Rod"
~subject:"Frankreich"
~person:"Pouillard, Véronique"
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McColl, Rod
Pouillard, Véronique
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Global luxury : organizational change and emerging markets since the 1970s
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
National brands and global markets : an historical perspective
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ECONIS (ZBW)
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Made in France and Made in Paris : luxury branding in the longue durée
Pouillard, Véronique
;
Millet, Audrey
- In:
National brands and global markets : an historical …
,
(pp. 118-135)
.
2023
Persistent link: https://www.econbiz.de/10014433550
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2
Christian Dior-New York : French fashion in the luxury US market
Pouillard, Véronique
- In:
Global luxury : organizational change and emerging …
,
(pp. 111-131)
.
2018
Persistent link: https://www.econbiz.de/10011758718
Saved in:
3
Intrinsic motivations, self-esteem, and luxury goods consumption
Troung, Yann
;
McColl, Rod
- In:
Journal of retailing and consumer services
18
(
2011
)
6
,
pp. 555-561
Persistent link: https://www.econbiz.de/10009375620
Saved in:
4
Status and conspicuousness : are they related? ; strategic marketing implications for luxury brands
Truong, Yann
;
Simmons, Geoff
;
McColl, Rod
;
Kitchen, …
- In:
Journal of strategic marketing
16
(
2008
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10003751295
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