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~type_genre:"Hochschulschrift"
~subject:"Büromöbelhandel"
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Büromöbelhandel
Furniture retailing
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Möbelhandel
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Deutschland
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Germany
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DDR
4
German Democratic Republic
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Furniture industry
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Marketing
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Multinationales Unternehmen
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Möbelindustrie
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Schweden
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Sweden
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Transnational corporation
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Beziehungsmarketing
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Dienstleistung
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Handelsbetrieb
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Handelsmarketing
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IKEA of Sweden <Älmhult>
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Relationship marketing
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Retail marketing
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Theorie
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Theory
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Absatzweg
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Auftragsabwicklung
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Austria
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B-to-B-Marketing
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Befragung
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Betriebliche Wertschöpfung
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Brand management
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Bundling strategy
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Business organization
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Business-to-business marketing
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Büroausstattung
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Büromöbel
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China
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Competitive strategy
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Cooperative purchasing
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Rühlig, Ralph
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Dienstleistungsmarketing in der Büromöbelindustrie
Rühlig, Ralph
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2005
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1. Aufl.
Persistent link: https://www.econbiz.de/10008935525
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