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person:"Banerjee, Syagnik"
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Banerjee, Syagnik
Heinemann, Gerrit
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of business research : JBR
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M-commerce : global experiences and perspectives
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ECONIS (ZBW)
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How does location based marketing affect mobile retail revenues? : the complex interplay of delivery tactic, interface mobility and user privacy
Banerjee, Syagnik
;
Xu, Shichun
;
Johnson, Scott D.
- In:
Journal of business research : JBR
130
(
2021
),
pp. 398-404
Persistent link: https://www.econbiz.de/10012544841
Saved in:
2
Location-based mobile advertisements and gender targeting
Banerjee, Syagnik
;
Dholakia, Ruby R.
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 198-214
Persistent link: https://www.econbiz.de/10009666646
Saved in:
3
Measuring intangible effects of m-coupon campaigns on non-redeemers
Banerjee, Syagnik
;
Poddar, Amit
;
Yancey, Scott
; …
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 258-275
Persistent link: https://www.econbiz.de/10009486392
Saved in:
4
India : the awakening of m-commerce
Banerjee, Syagnik
;
Lennon, Mark M.
- In:
M-commerce : global experiences and perspectives
,
(pp. 133-156)
.
2006
Persistent link: https://www.econbiz.de/10003563676
Saved in:
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