Wood, Siri; Foster, Jennifer; Kols, Adrienne - In: Social Science & Medicine 75 (2012) 4, pp. 634-642
In many settings in Africa, social marketing has proven more successful in generating brand recognition for chlorine water treatment products than in promoting their use. To promote household use of one such product in Malawi, WaterGuard, the Ministry of Health (MOH) and Population Services...