Mhango, Mary W.; Niehm, Linda S. - In: Journal of Fashion Marketing and Management: An … 9 (2005) 3, pp. 342-356
Purpose – This preliminary study describes the Malawi second‐hand clothing market and recommends strategies for improved distribution by entrepreneurs. We explore the potential for formal retailing of second‐hand clothing in Malawi and present avenues for further research on the topic....