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~type_genre:"Fallstudie"
~person:"Suomala, Petri"
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Automobilzulieferindustrie
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Automotive supplier industry
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Beziehungsmarketing
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Business game
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Dienstleistungsqualität
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Managing service quality : MSQ ; an international journal
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Using a business game concept to enhance servitization : a longitudinal case study
Laine, Teemu
;
Paranko, Jari
;
Suomala, Petri
- In:
Managing service quality : MSQ ; an international journal
22
(
2012
)
5
,
pp. 428-446
Persistent link: https://www.econbiz.de/10009681580
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