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~person:"Homburg, Christian"
~subject:"Supplier relationship management"
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Supplier relationship management
Industrial goods
3
Industriegüter
3
Consumer behaviour
2
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2
Lieferantenmanagement
2
Beziehungsmarketing
1
Brand
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Homburg, Christian
Backhaus, Klaus
7
Alexander, Ralph S.
4
Cross, James S.
4
Hill, Richard M.
3
Voeth, Markus
3
Jensen, Ove
2
Ammann, Paul
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Chan, Ricky Y. K.
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Die Kaufverhaltensrelevanz von Marken im Industriegüterbereich
Homburg, Christian
;
Jensen, Ove
;
Richter, Markus
- In:
Die Unternehmung : Swiss journal of business research …
60
(
2006
)
4
,
pp. 281-296
Persistent link: https://www.econbiz.de/10003353625
Saved in:
2
Kundenbindung im Industriegütergeschäft
Homburg, Christian
;
Jensen, Ove
-
2004
Persistent link: https://www.econbiz.de/10002645206
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