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~person:"Homburg, Christian"
~type_genre:"Working Paper"
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Beziehungsmarketing
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Industrial goods
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Industriegüter
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Homburg, Christian
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Kundenbindung im Industriegütergeschäft
Homburg, Christian
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Jensen, Ove
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2004
Persistent link: https://www.econbiz.de/10002645206
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