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~isPartOf:"European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]"
~isPartOf:"Discussion papers in economic and social history"
~subject:"1963-2007"
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1963-2007
Industrial history
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Großbritannien
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United Kingdom
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Brand management
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Carmona Badía, Xoán
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European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
Discussion papers in economic and social history
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Corporate growth and changes in brand identity : the case of the Zara group
Carmona Badía, Xoán
- In:
European business and brand building : [the papers of …
,
(pp. 187-208)
.
2012
Persistent link: https://www.econbiz.de/10009520616
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