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~isPartOf:"Brands and brand management : contemporary research perspectives"
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Brands and brand management : contemporary research perspectives
Journal of business research : JBR
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Journal of retailing and consumer services
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The journal of product & brand management
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The journal of brand management : an international journal
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Asia Pacific journal of marketing and logistics
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International journal of hospitality management
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European journal of marketing : EJM
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International journal of internet marketing and advertising : IJIMA
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Marketing letters : a journal of research in marketing
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The IUP journal of brand management : IJBRM
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Cogent business & management
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Customer engagement : contemporary issues and challenges
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International journal of contemporary hospitality management
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Exploring the rise of fandom in contemporary consumer culture
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Innovatives Markenmanagement
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Traveling the paths to brand loyalty
Ahluwalia, Rohini
;
Kaikati, Andrew M.
- In:
Brands and brand management : contemporary research …
,
(pp. 63-90)
.
2010
Persistent link: https://www.econbiz.de/10003941303
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