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~person:"Rubio Benito, Natalia"
~person:"Huang, Chao-Chin"
~subject:"Customer satisfaction"
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Customer satisfaction
Brand loyalty
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Brand management
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Consumer behaviour
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Markenführung
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Rubio Benito, Natalia
Huang, Chao-Chin
Han, Heesup
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Corporate reputation review
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A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
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