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~subject:"Personality psychology"
~isPartOf:"Journal of retailing and consumer services"
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Journal of retailing and consumer services
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Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler
;
Tran, Trang P.
;
Taylor, Erik C.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
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2
Building resistance to brand switching during disruptions in a competitive market
Appiah, Dominic
;
Howell, Kerry E.
;
Ozuem, Wilson
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 249-257
Persistent link: https://www.econbiz.de/10012114158
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