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~subject:"Personality psychology"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
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Brand loyalty
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Journal of retailing and consumer services
Journal of marketing management : JMM ; journal of the Academy of Marketing
The journal of product & brand management
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The journal of brand management : an international journal
3
Journal of consumer behaviour : an international research review
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Exploring the rise of fandom in contemporary consumer culture
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International journal of Indian culture and business management : IJICBM
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International journal of advertising : the quarterly review of marketing communications
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Strong brands, strong relationships
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Beyond brand personality : a multidimensional perspective of self-congruence
Wilkie, Dean C. H.
;
Hill, Sally Rao
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1529-1560
Persistent link: https://www.econbiz.de/10013466545
Saved in:
2
Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler
;
Tran, Trang P.
;
Taylor, Erik C.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
Saved in:
3
Building resistance to brand switching during disruptions in a competitive market
Appiah, Dominic
;
Howell, Kerry E.
;
Ozuem, Wilson
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 249-257
Persistent link: https://www.econbiz.de/10012114158
Saved in:
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