//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Markentreue"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Brand tribalism"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marke-Kunden-Beziehung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markentreue
Brand tribalism
Beziehungsmarketing
4
Brand loyalty
4
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Relationship marketing
4
Brand
3
Markenartikel
3
Fashion
2
Luxury goods
2
Luxusgüter
2
Mode
2
Brand architecture
1
Brand attitude
1
Brand image
1
Brand prestige
1
Brand user imagery congruence
1
Corporate branding
1
Customer brand engagement
1
Customer integration
1
Customer satisfaction
1
E-commerce
1
Electronic Commerce
1
Emotion
1
Emotional attachment
1
Generation Y
1
Innovation
1
Instagram
1
Internet marketing
1
Involvement
1
Kundenintegration
1
Kundenzufriedenheit
1
Markenarchitektur
1
Markenimage
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Arroyo-Cañada, Francisco-Javier
1
Esmaeilpour, Fariba
1
Molina-Prados, Aida
1
Muñoz-Leiva, Francisco
1
Parsons, Andrew Grant
1
Prados-Peña, M. Belén
1
Sanchez Torres, Javier A.
1
So, Jing Theng
1
Yap, Sheau-fen
1
more ...
less ...
Published in...
All
Journal of fashion marketing and management
Journal of business research : JBR
32
Journal of retailing and consumer services
27
The journal of product & brand management
25
The journal of brand management : an international journal
21
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
13
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
8
Marketing letters : a journal of research in marketing
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Customer engagement : contemporary issues and challenges
7
Psychology & marketing
7
SpringerLink / Bücher
7
Cogent business & management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Research
6
The service industries journal
6
Australasian marketing journal
5
Global business review
5
International journal of contemporary hospitality management
5
Journal of consumer behaviour : an international research review
5
Journal of marketing analytics : JMA
5
Journal of marketing theory and practice
5
Marketing intelligence & planning
5
Exploring the rise of fandom in contemporary consumer culture
4
Innovatives Markenmanagement
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Journal of marketing theory and practice : JMTP
4
NBER working paper series
4
Pakistan journal of commerce and social sciences
4
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The role of customer brand engagement in the use of Instagram as a "shop window" for fashion-industry social commerce
Molina-Prados, Aida
;
Muñoz-Leiva, Francisco
; …
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 495-515
Persistent link: https://www.econbiz.de/10013384541
Saved in:
2
Building brand loyalty in e-commerce of fashion lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
3
The role of functional and symbolic brand associations on brand loyalty : a study on luxury brands
Esmaeilpour, Fariba
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011502910
Saved in:
4
Corporate branding, emotional attachment and brand loyalty : the case of luxury fashion branding
So, Jing Theng
;
Parsons, Andrew Grant
;
Yap, Sheau-fen
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 403-423
Persistent link: https://www.econbiz.de/10010198004
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->