//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Brexendorf, Tim Oliver"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenarchitektur"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand architecture
2
Markenarchitektur
2
Brand management
1
Markenführung
1
Takeover
1
Übernahme
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Book section
Article in journal
2
Aufsatz im Buch
2
Aufsatz in Zeitschrift
2
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
more ...
less ...
Language
All
English
2
Author
All
Brexendorf, Tim Oliver
Balmer, John M. T.
7
Hatch, Mary Jo
3
Cuomo, Maria Teresa
2
Genovino, Cinzia
2
Heller, Michael
2
Kernstock, Joachim
2
Melewar, T. C.
2
Schultz, Majken
2
Tortora, Debora
2
Achi, Awele
1
Achi, Francis Chukwuedo
1
Adams, Nicholas
1
Adams, Nick
1
Adeola, Ogechi
1
Aktan, Ercan
1
Askegaard, Søren
1
Bargenda, Angela
1
Barraclough, Robin
1
Baumgarth, Carsten
1
Baumgartner, Jana
1
Beccanulli, Angela
1
Bielzer, Louise
1
Binckebanck, Lars
1
Biraghi, Silvia
1
Braig, Bridgette M.
1
Broderick, Anne
1
Brunninge, Olof
1
Burghausen, Mario
1
Caprino, Rosa Maria
1
Chang, Wei-lun
1
Dennis, Charles
1
Deuringer, Christian
1
Einwiller, Sabine
1
Eisingerich, Andreas
1
Esch, Thorsten
1
Fiedler, Lars
1
Fischer, Thomas A.
1
Fisher-Buttinger, Claudia
1
Foroudi, Pantea
1
more ...
less ...
Published in...
All
Advances in corporate branding
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Introduction: current state and future directions for research on corporate brand management
Balmer, John M. T.
;
Powell, Shaun M.
;
Kernstock, Joachim
; …
- In:
Advances in corporate branding
,
(pp. 1-21)
.
2017
Persistent link: https://www.econbiz.de/10011584983
Saved in:
2
Corporate brand integration in mergers and acquisitions
Kernstock, Joachim
;
Brexendorf, Tim Oliver
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 72-82)
.
2013
Persistent link: https://www.econbiz.de/10009782071
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->