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~person:"Stuart, Helen"
~isPartOf:"Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century"
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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The journal of brand management : an international journal
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Corporate branding : an employee perspective
Stuart, Helen
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Rodríguez-Cánovas, Belén
- In:
Contemporary perspectives on corporate marketing : …
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(pp. 86-115)
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2013
Persistent link: https://www.econbiz.de/10009781998
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