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subject:"Brand"
~subject:"Brand management"
~isPartOf:"The IUP journal of brand management : IJBRM"
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The IUP journal of brand management : IJBRM
The journal of brand management : an international journal
52
Journal of business research : JBR
20
SpringerLink / Bücher
13
The journal of product & brand management
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European journal of marketing : EJM
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International studies of management and organization
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Corporate communications : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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Working paper series / Bradford University School of Management
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Corporate reputation review : an international journal
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Harvard business review : HBR
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Innovatives Markenmanagement
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Journal of strategic marketing
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marketing intelligence & planning
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The journal of business & industrial marketing
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Asia Pacific journal of marketing and logistics
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International journal of contemporary hospitality management
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Journal of general management
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Manual of international marketing
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The marketing review
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Brand management in emerging markets : theories and practice
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Business ethics quarterly : the journal of the Society for Business Ethics
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Cogent business & management
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Corporate social responsibility and environmental management
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Family business review : journal of the Family Firm Institute
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Gabler research
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Health marketing quarterly
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International journal of hospitality management
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International journal of industrial organization
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International journal of internet marketing and advertising : IJIMA
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Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marken- und Produktmanagement
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Qualitative market research : an international journal
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Scandinavian journal of management
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Springer Gabler Research
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Sustainable Marketing Management : Grundlagen und Cases
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Re-examining the meaning of corporate branding : does corporate advertising give useful insights?
Otubanjo, Olutayo
;
Epie, Chantal
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
4
,
pp. 7-32
Persistent link: https://www.econbiz.de/10011854088
Saved in:
2
A corporate brand in the technology road-map : Sony
Otubanjo, Olutayo
;
Lim, Lynn
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
3
,
pp. 60-73
Persistent link: https://www.econbiz.de/10009405685
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