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subject:"Consumer behaviour"
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Corporate brand repositioning with CSR as the differentiating factor : a study on consumer perceptions
Vilppo, Tiina
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Lindberg-Repo, Kirsti
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2011
Persistent link: https://www.econbiz.de/10009157521
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Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
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Aaker, David A.
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1997
Persistent link: https://www.econbiz.de/10010366609
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