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subject:"Consumer behaviour"
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Search: subject_exact:"Markenarchitektur"
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Affect and cognition in associative networks between brands
Witmaier, Alexander
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2019
Persistent link: https://www.econbiz.de/10012173407
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Essays in industrial organization : umbrella branding, non-binding auctions and opaqueness of the patent system
Stoll, Sebastian
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2014
Persistent link: https://www.econbiz.de/10010424037
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