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~isPartOf:"The journal of brand management : an international journal"
~person:"Zarantonello, Lia"
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Zarantonello, Lia
Powell, Shaun M.
6
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The journal of brand management : an international journal
Journal of business research : JBR
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Cracking the code : leveraging consumer psychology to drive profitability
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International journal of market research
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ECONIS (ZBW)
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Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
2
The revenge of the consumer! : how brand moral violations lead to consumer anti-brand activism
Romani, Simona
;
Grappi, Silvia
;
Zarantonello, Lia
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 658-672
Persistent link: https://www.econbiz.de/10011399855
Saved in:
3
The current state and future of brand experience
Schmidt, Bernd H.
;
Brakus, Jaško
;
Zarantonello, Lia
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 727-733
Persistent link: https://www.econbiz.de/10010514128
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