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~subject:"Vereinigte Staaten"
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Vereinigte Staaten
Markenartikel
9,220
Brand
7,873
Brand management
5,153
Markenführung
5,153
Konsumentenverhalten
4,233
Consumer behaviour
4,224
Markenimage
3,293
Brand image
3,259
Beziehungsmarketing
1,261
Relationship marketing
1,260
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734
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725
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677
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530
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517
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510
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508
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497
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497
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497
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485
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443
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439
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433
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424
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393
Markenpolitik
392
Retail trade
379
Advertising
351
Marketing
334
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307
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304
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299
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282
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179
English
35
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6
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1
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Frank, Ronald E.
4
Diamond, Sidney A.
3
Handler, Milton
3
Lunsford jr., Julius R.
3
Makens, James C.
3
McAuliffe, Jeremiah D.
3
McCarthy, J. Thomas
3
Sheth, Jagdish N.
3
Anderson, Evan E.
2
Brown, F. E.
2
Callmann, Rudolf
2
Dam, Kenneth W.
2
Ehrenberg, A. S. C.
2
Goodhardt, G. J.
2
Greenberg, Joshua F.
2
Jacoby, Jacob
2
Kitch, Edmund W.
2
Lawrence, Raymond J.
2
Pattishall, Beverly W.
2
Perlman, Harvey S.
2
Pessemier, Edgar A.
2
Witt, Robert E.
2
Achenbaum, Alvin A.
1
Agarwal, Manoj Kumar
1
Allen, G. C.
1
Allvine, Fred C.
1
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1
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1
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1
Bailey, Earl L.
1
Barach, Arnold B.
1
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1
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1
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1
Bener-Wittwer, Elisabeth
1
Benson, Purnell H.
1
Berman, Mira
1
Bernstein, Frances B.
1
Bird, Monroe M.
1
Blattberg, Robert C.
1
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United States Trademark Association
3
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1
Association of the Bar of the City of New York
1
Commerce Clearing House
1
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1
Committee on the Judiciary, U.S. Senate
1
Exxon
1
House of Representatives
1
Massachusetts / Legislative Research Council
1
Minnesota Mining and Manufacturing Company
1
New York University / Institute of Retail Management
1
Nielsen Company GmbH
1
Nielsen Marketing Service
1
Practising Law Institute
1
Retail Research Society
1
Special Subcommittee of the Committee on Commerce, U.S. Senate, 87. Congr., 1. sess.
1
United States / Congress / Senate / Committee on Interstate and Foreign Commerce
1
University of Michigan / Legislative Research Center
1
Vereinigte Staaten / Department of Commerce / Public Advisory Committee for Trademark Affairs
1
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1
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The Trademark reporter
44
Journal of marketing research : JMR
17
Journal of advertising research
9
Journal of marketing
7
Journal of retailing
7
The journal of business : B
7
Harvard business review : HBR
6
California management review
3
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
3
21. Annual Advanced Antitrust Seminar : distribution and marketing ; New York City, 7.-8.12.1981, San Francisco, 18.-19.1.1982
2
Antitrust law & economics review
2
Business horizons
2
Northwestern University law review
2
On knowing the consumer
2
The journal of law & economics
2
University Casebook Series
2
(Economic report)
1
(University casebook series)
1
A Ronald Press Publication
1
American enterprise in the European common market ; 1
1
Berkeley-Kölner Rechtsstudien / Kölner Reihe
1
Bibliography series / American Marketing Association
1
Bulletin series / Bureau of Economic and Business Research, College of Commerce and Business Administration, University of Illinois
1
Business history review
1
C.C.H. Tax Analysis Series
1
Columbia law review
1
Conference Board report
1
Conference on Significance of Protection of Industrial Property in International Industrial Cooperation
1
Consumer behavior : contemporary research in action
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
1
Entreprise
1
Harvard economic studies
1
Harvard journal on legislation
1
Holt, Rinehart and Winston Marketing Series
1
ILR review : the journal of work and policy
1
Indiana Business Report, Bureau of Business Research, School of Business, Indiana University
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of farm economics
1
MSU business topics
1
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ECONIS (ZBW)
221
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1
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221
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1
Institutional publicity rights : an analysis of the merchandising of famous trade symbols
Denicola, Robert C.
- In:
The Trademark reporter
75
(
1985
)
1
,
pp. 41-85
Persistent link: https://www.econbiz.de/10002079696
Saved in:
2
Does attitudes toward the ad effect brand attitude under a brand evaluation set?
Gardner, Meryl Paula
- In:
Journal of marketing research : JMR
22
(
1985
)
2
,
pp. 192-198
Persistent link: https://www.econbiz.de/10002399297
Saved in:
3
Marketing strategies in the age of generics
Harris, Brian F.
;
Strang, Roger A.
- In:
Journal of marketing
49
(
1985
)
4
,
pp. 70-81
Persistent link: https://www.econbiz.de/10002653403
Saved in:
4
Unauthorized use of another's mark in Canada : fair use or actionable?
Hayhurst, William L.
- In:
The Trademark reporter
75
(
1985
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10002755433
Saved in:
5
How can you find a safe trademark?
Hemnes, Thomas M. S.
- In:
Harvard business review : HBR
63
(
1985
)
2
,
pp. 36-50
Persistent link: https://www.econbiz.de/10002757624
Saved in:
6
Made in America : a consumer's guide to more than 12,000 products made in America, for Americans and 100% by Americans
Rosow, Jerome M.
(
contributor
)
-
1984
Persistent link: https://www.econbiz.de/10003177150
Saved in:
7
Brand name as a barrier to entry : the ReaLemon case
Krouse, Clement G.
- In:
Southern economic journal
51
(
1984
)
2
,
pp. 495-502
Persistent link: https://www.econbiz.de/10002445684
Saved in:
8
The impact of market structure and advertising on brand princing in processed food products
Wills, Robert Louis
-
1983
Persistent link: https://www.econbiz.de/10003022368
Saved in:
9
A proposal for evaluating genericism after "anti-monopoly"
Greenbaum, Arthur J.
- In:
The Trademark reporter
73
(
1983
)
2
,
pp. 101-127
Persistent link: https://www.econbiz.de/10002516588
Saved in:
10
Off-price retailing : current issues and trends in the marketing of branded merchandise
1983
Persistent link: https://www.econbiz.de/10001414284
Saved in:
11
Product-line strategies
Bailey, Earl L.
(
contributor
)
-
1982
Persistent link: https://www.econbiz.de/10000534125
Saved in:
12
Mythos oder Magie? : Gattungsmarken in US Supermärkten ; Ein Sonderbericht der A. C. Nielsen Company
Parks, Jim
-
1982
Persistent link: https://www.econbiz.de/10002612753
Saved in:
13
Price and promotion analysis using scanner data : an example
Novich, Neil Steven
-
1981
Persistent link: https://www.econbiz.de/10002594515
Saved in:
14
Refusals to deal and exclusive distributorships after GTE-Sylvania
Maines, Robert L.
;
Wolcher, Louis E.
- In:
21. Annual Advanced Antitrust Seminar : distribution …
,
(pp. 69-99)
.
1981
Persistent link: https://www.econbiz.de/10002257681
Saved in:
15
Important trends in trademark and unfair competition law during the decade of the 1970s
McCarthy, J. Thomas
- In:
The Trademark reporter
71
(
1981
)
2
,
pp. 93-126
Persistent link: https://www.econbiz.de/10002413914
Saved in:
16
Brands, trademarks, and the law
Levy, Sidney J.
;
Rook, Dennis W.
- In:
Review of marketing : 1981
,
(pp. 185-194)
.
1981
Persistent link: https://www.econbiz.de/10002376443
Saved in:
17
Refusals to deal and exclusive distributorships
Donohoe, David A.
- In:
21. Annual Advanced Antitrust Seminar : distribution …
,
(pp. 57-67)
.
1981
Persistent link: https://www.econbiz.de/10002076350
Saved in:
18
Consumer perceptions of national, private, and generic brands
Bellizzi, Joseph A.
- In:
Journal of retailing
57
(
1981
)
4
,
pp. 56-70
Persistent link: https://www.econbiz.de/10001898559
Saved in:
19
Brand performance in the cigarette industry and the advantage to early entry, 1913-74 : Staff report to the Federal Trade Comm., Bureau of Economics. The Federal Trade Comm. has no...
Whitten, Ira Taylor
-
1979
Persistent link: https://www.econbiz.de/10002302645
Saved in:
20
Patents, copyright, trademarks, and trade secrets for corporate counsel and general practitioners
Landis, John L.
(
contributor
)
-
1979
Persistent link: https://www.econbiz.de/10003209088
Saved in:
21
Trademarks as tying products : the presumption of economic power
Smirti jr., Stephen J.
- In:
The Trademark reporter
69
(
1979
)
1
,
pp. 1-40
Persistent link: https://www.econbiz.de/10002830153
Saved in:
22
Trademark franchising and antitrust law : the two-product rule for tying arrangements
Levy jr., Richard
- In:
The Trademark reporter
69
(
1979
)
1
,
pp. 41-73
Persistent link: https://www.econbiz.de/10002375764
Saved in:
23
Trademarks and unfair competition : a critical history of legal thought
McClure, Daniel M.
- In:
The Trademark reporter
69
(
1979
)
4
,
pp. 305-356
Persistent link: https://www.econbiz.de/10002391847
Saved in:
24
Do the poor pay more for food? : an analysis of retail firms and the shopping behavior of consumers
Villegas, Daniel John
-
1979
Persistent link: https://www.econbiz.de/10002961288
Saved in:
25
Multivariate examination of a patronage model : the impact of values and life style on shopping orientations
Howell, Roy Daniel
-
1979
Persistent link: https://www.econbiz.de/10002970239
Saved in:
26
Legal regulation of the competitive process : casses, materials and notes on unfair business practices, trademarks, copyrights and patents
Kitch, Edmund W.
;
Perlman, Harvey S.
-
1979
-
2. ed.
Persistent link: https://www.econbiz.de/10014379342
Saved in:
27
Brands, trademarks and good will : The story of the Quaker Oats Company
Marquette, Arthur F.
-
1967
Persistent link: https://www.econbiz.de/10000558679
Saved in:
28
Twenty-five years of antitrust : annual lectures delivered before the Assembly of the Bar of the City of New York
Handler, Milton
-
1973
Persistent link: https://www.econbiz.de/10000625812
Saved in:
29
An intellectual property law primer. A survey of the law of patents, trade secrets, trademarks, franchises, copyrights, and personality and entertainment rights
Kintner, Earl W.
;
Lahr, Jack L.
-
1975
Persistent link: https://www.econbiz.de/10000581493
Saved in:
30
Brand of the Tartan : the 3M story
Huck, Virginia
-
1955
Persistent link: https://www.econbiz.de/10000582586
Saved in:
31
Current trademark problems
Derenberg, Walter Julius
(
contributor
); …
-
1974
Persistent link: https://www.econbiz.de/10000607442
Saved in:
32
Die Preisbindung der zweiten Hand : eine Untersuchung über Wesen, Bedeutung und Problematik der Preisbindung der zweiten Hand sowie deren wettbewerbsgesetzliche Regelung in Deutsch...
Schär, Felix Fritz
-
1959
Persistent link: https://www.econbiz.de/10000525554
Saved in:
33
Preisbindung für Markenartikel
Völp, Fromut
-
1960
Persistent link: https://www.econbiz.de/10000155785
Saved in:
34
Trademarks : Their creation, psychology and perception
Werkman, Casper J.
-
1974
Persistent link: https://www.econbiz.de/10000113300
Saved in:
35
How to plan and execute the marketing campaign : strategies for research, budget, copy, media, merchandising, and market testing, plus an actual marketing campaign document and 42...
Rice, Craig S.
-
1966
Persistent link: https://www.econbiz.de/10000539373
Saved in:
36
Trademarks and brand management : selected annotations
Hill, Conrad R.
(
contributor
)
-
1976
Persistent link: https://www.econbiz.de/10000673130
Saved in:
37
Perspectives in consumer behavior
Kassarjian, Harold Haig
(
ed.
); …
-
1968
Persistent link: https://www.econbiz.de/10000568332
Saved in:
38
Behavioral and management science in marketing
Davis, Harry L.
(
ed.
);
Silk, Alvin J.
(
contributor
)
-
1978
Persistent link: https://www.econbiz.de/10000049840
Saved in:
39
Personality research in marketing : a bibliography
Twedt, Dik Warren
(
ed.
)
-
1977
Persistent link: https://www.econbiz.de/10000050848
Saved in:
40
Prediction of consumer choice and demand forecasting
Agarwal, Manoj Kumar
-
1978
Persistent link: https://www.econbiz.de/10000055066
Saved in:
41
A comparison of American and British repeat-buying habits
Ehrenberg, A. S. C.
;
Goodhardt, G. J.
- In:
Journal of marketing research : JMR
5
(
1968
)
1
,
pp. 29-33
Persistent link: https://www.econbiz.de/10002116258
Saved in:
42
A model of multi-brand buying
Ehrenberg, A. S. C.
;
Goodhardt, G. J.
- In:
Journal of marketing research : JMR
7
(
1970
)
1
,
pp. 77-84
Persistent link: https://www.econbiz.de/10002116306
Saved in:
43
Report submitted by the Legislative Research Council relative to trading stamps
1964
Persistent link: https://www.econbiz.de/10003351108
Saved in:
44
Product simulation: A right or a wrong?
In:
Columbia law review
64
(
1964
)
7
,
pp. 1178-1242
Persistent link: https://www.econbiz.de/10003315823
Saved in:
45
Readings : marketing and society
Gist, Ronald R.
(
contributor
)
-
1971
Persistent link: https://www.econbiz.de/10003238300
Saved in:
46
Tax treatment of transfers of trademark and trade secret rights
Kegan, Esther O.
- In:
The Trademark reporter
66
(
1976
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10002175429
Saved in:
47
A parsimonious description of the Hendry system
Kalwani, Manohar U.
;
Morrison, Donald G.
- In:
Management science : journal of the Institute for …
23
(
1977
)
5
,
pp. 467-477
Persistent link: https://www.econbiz.de/10002182113
Saved in:
48
Concurrent use and registration of trademarks
Kaul, Donald A.
- In:
The Trademark reporter
62
(
1972
)
6
,
pp. 581-600
Persistent link: https://www.econbiz.de/10002196942
Saved in:
49
Brand choice as a probability process
Frank, Ronald E.
- In:
The journal of business : B
35
(
1962
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10002209568
Saved in:
50
Household correlates of "brand loyalty" for grocery products
Frank, Ronald E.
;
Douglas, Susan P.
;
Polli, Ronaldo E.
- In:
The journal of business : B
41
(
1968
)
2
,
pp. 237-245
Persistent link: https://www.econbiz.de/10002209632
Saved in:
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