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subject:"World"
~isPartOf:"Cross-cultural and critical perspectives on brands"
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How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
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2009
Persistent link: https://www.econbiz.de/10003785267
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Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
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2009
Persistent link: https://www.econbiz.de/10003785269
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