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subject:"World"
~subject:"Marketingmanagement"
~person:"Aaker, David A."
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California management review
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The evolution of brands : from signals of quality to storehouses of trust
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Building strong brands
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784498
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Marketing in a silo world : the new CMO challenge
Aaker, David A.
- In:
California management review
51
(
2008/09
)
1
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pp. 144-156
Persistent link: https://www.econbiz.de/10003797726
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